Final 100 tickets · Content-Only · €295

Doors open in 0D 00H 00M 00S
Get my ticket
SHIFT AI EUROPE europe.shiftai.events

Final release · 100 Content-Only tickets

Your next quarter's AI moves, decided in two days.

Learn the pricing, GTM and growth playbooks working right now, from the founders running them.

Not included: 1:1 Shift Meetings, Roundtables, Experiences and evening events. These closed with the other tickets on 2 October. See what's in the ticket

Claim one of the final 100 Watch the trailer 1:24
Doors open in
00Days
:
00Hrs
:
00Min
:
00Sec
13-14 Oct 2026 · Palau de Congressos · Barcelona
13-14 October 2026 · Palau de Congressos · Barcelona

1,000 software
leaders. Hard-capped.

What the best software companies in Europe are actually doing, not what they say in press releases.

Get Tickets → Watch the trailer 1:24
76%
Lead AI-first or AI-native
16
Curated 1:1 meetings per attendee
81%
Founders, C-suite & senior leaders
8,000
Curated 1:1 meetings across two days

8,000 curated 1:1 meetings over two days.

Why attend

Building software used to have a playbook.

That playbook is now gone. Right now, every software founder is making the same decisions in isolation. Whether to rebuild or bolt on. Where AI actually cuts costs versus where it just adds complexity. Which GTM motions still work. Two days in Barcelona won't give you all the answers, but you'll leave knowing what the best-run companies in Europe are actually doing, not what they're saying in press releases.

Why attend →
The event trailer SHIFT AI EUROPE Watch the trailer · 1:30

The format

Two days on stage.
Here's what your ticket covers.

Included Main stage session at Shift AI Europe

Stage programme and expo

Both days. Every stage session.

The decisions, with the numbers. Keynotes, panels and talks from founders, CEOs and GTM leaders rebuilding product, pricing, finance, teams and growth for the AI era. Between sessions, the expo floor puts the tools and partners behind that rebuild in one place.

  • 2Days of
    stage sessions
  • 81%Founders, C-suite
    & senior leaders
  • 76%Lead AI-first
    or AI-native
  • €295Content-Only
    ticket
See the schedule
Closed Two founders in a 1:1 meeting at Shift AI Europe

Shift Meetings

16 curated 1:1s per attendee, double opt-in. Access closed on 2 October so schedules could be built and confirmed. Content-Only tickets do not include meetings.

Closed Founders at a Shift Roundtable

Shift Roundtables

Peer-only, Chatham House Rules sessions for Founder & Operator ticket holders. Not part of the Content-Only ticket.

Closed Attendees on a catamaran in Barcelona

Shift Experiences

Sponsor-led Barcelona experiences are closed and not available with a Content-Only ticket.

Evening events and networking are also not included in Content-Only tickets.

What you leave with

Two days on stage. Four things to take home.

What a Content-Only ticket gets you, for €295.

01

AI rebuild playbooks

What software companies are changing in product, org design and go-to-market, from the people who have already made the change and can show the numbers.

02

A pricing model that holds up

How operators are moving off per-seat pricing, and what they learned doing it. Take the models back and test them against your own.

03

A clearer read on the market

Investors and analysts on where AI software is heading, what is getting funded and which metrics matter now. Benchmarks to set your plan against.

04

The tools, in one place

The expo floor puts the vendors and partners selling into AI-era software companies under one roof, so you can compare them in an afternoon.

Get my ticket

Tickets

Final release. 100 Content-Only tickets.

1:1 meeting access closed on 2 October. Content-Only ticket now available: includes two days of stage sessions and the expo floor, for €295.

Final 100 tickets

Content-Only

For anyone who wants the full stage programme and the expo, without the meetings layer.

€295

Net of VAT · 13-14 October 2026 · Barcelona

100 tickets in this release. When they're gone, they're gone.

Get my Content-Only ticket

Included

  • Both days of stage sessions: keynotes, panels and talks
  • Expo and sponsor area, both days

Not included

  • 16 curated 1:1 Shift Meetings
  • Shift Roundtables
  • Shift Experiences
  • Evening events and networking
Closed

Founder & Operator

€895
  • Full two-day event access
  • 16 curated 1:1 Shift Meetings
  • Shift Roundtables
  • Evening events and networking
Sales closed
Closed

Investor

€1,295
  • Full two-day event access
  • 16 curated 1:1 Shift Meetings
  • Evening events and networking
Sales closed
Closed

Service Provider

€1,195
  • Full two-day event access
  • 16 curated 1:1 Shift Meetings
  • Evening events and networking
Sales closed

Bringing the team?

For several Content-Only tickets in one order, email sarah@shiftai.events.

Prices net of VAT · 1,000 hard cap · 13-14 October 2026 · Barcelona

Shift Experiences

Curated experiences.
Going beyond the conference.

Each experience is invite-only and built around a Shift AI Europe sponsor. Designed for intimate groups of founders, investors, and operators, they create the conditions for the kind of conversations that turn into commercial relationships.

Catamaran on the Mediterranean

Sailing

Catamaran Boat Party

Private catamaran cruise out of Barcelona Port. See the city skyline from the Mediterranean while your guests connect over drinks and DJ.

30–125 guests 2h+
Rooftop Wine Tasting

Wine & Dining

Rooftop Wine Tasting

Sommelier-led tasting on a panoramic city rooftop. An elevated evening of standout wines and skyline views your guests will remember.

Penedès3–4h
Sponsored by
Beach club at sunset

Networking / Party

Beach Club Mixer

VIP beach club evening at one of Barcelona's iconic waterfront venues — Opium, Shôko or Bastian Beach. Mediterranean sunset, your guest list.

20–50 guests 3–4h Waterfront

9 curated experiences available to sponsor — from padel courts to supercar circuits.

View all 9 experiences
The Venue & Your Stay

Barcelona.
Where it's heading.

City
Barcelona, Spain
Dates
13–14 October 2026
Venue
Palau de Congressos de Catalunya
Airport
Barcelona El Prat (BCN) — 30 min

Founders, operators, and investors fly to Barcelona in October on purpose. The city draws an international network year-round, and the energy is unlike anywhere else in Europe.

The event runs at the Palau de Congressos de Catalunya, in the centre of the city and under 30 minutes from Barcelona El Prat.

Barcelona, Spain
BCN
Palau de Congressos de Catalunya
Official Room Block

Torre Melina, a Gran Meliá Hotel

The partner hotel connects directly to the Palau de Congressos de Catalunya, so you stay in the same building as the sessions. Book direct on the Shift AI Europe link to get the negotiated attendee rate.

What's in the block
Deluxe Room · 30m²
King-size bed or two doubles · mountain view
Bookable nights
13–14 Oct core · block open 10–14 Oct 2026
Included
Bed & breakfast · free WiFi · free cancellation
Hotel access
Rooftop pool · 1,500m² spa · 25,000m² gardens

On site: three restaurants including Erre & Urrechu, plus a 17th-floor panoramic cocktail bar. Book early, block allocation is limited.

Book your room → Group rate applied automatically · or call +34 933 64 40 40
★★★★★ · 5-STAR · 4.5 / 886 REVIEWS

Torre Melina

Av. Diagonal 671, 08028 Barcelona
15 min from the city centre and airport

The community

Built on 10 years of trust

Ten years building the communities where European software founders do their real thinking. This is the next chapter.

Dani Carmona, CEO of Supersonik

Dani Carmona

CEO, Supersonik

As someone building AI-native products in Barcelona, Shift AI Europe feels like it was made for this moment and for people like me. It's where the conversations actually matter.

Stefan Smulders, Founder of Expandi.io

Stefan Smulders

Founder, Expandi.io

We built a $10M ARR company on the per-seat model. Last year I realised that model was going to be the problem, not the solution. The conversations I had were the ones that helped me figure out what to do next. Shift AI is where I'm going to figure out whether I got it right.

Nathan Latka, Founder and CEO of Founderpath

Nathan Latka

Founder & CEO, Founderpath

There's a massive divide building between AI-first founders and other founders who are moving too slow. After interviewing 3,800+ founders on my podcast, the winners and fast growers are building AI into everything they do. The best way to catch up on the latest strategy is to meet these fast-growing founders at events created by Alex and his team at Shift AI. Don't miss Shift AI Europe.

FAQ

Before you buy

The questions people ask us most, answered plainly.

What does the Content-Only ticket include?

Both days of stage sessions (keynotes, panels and talks) and the expo and sponsor area, 13-14 October at Palau de Congressos de Catalunya, Barcelona.

Content-Only, €295, net of VAT.

What is not included?

16 curated 1:1 Shift Meetings, Shift Roundtables, Shift Experiences, and evening events and networking. These were part of the Founder & Operator, Investor and Service Provider tickets, which have now closed.

Can I still get 1:1 meetings?

No. Access to 1:1 meetings ended on 2 October, because there is not enough time left to build and confirm schedules on both sides before the event.

Can I still buy a Founder & Operator, Investor or Service Provider ticket?

No. Those tickets are closed. The Content-Only ticket is the only ticket on sale.

I already have a ticket. Does anything change?

No. Your ticket keeps everything it included when you bought it, including your Shift Meetings schedule.

Can I book for my team?

Yes. For several Content-Only tickets in one order, email sarah@shiftai.events.

What happens after I buy?

You get confirmation straight away, and event details before doors open on 13 October.

Content-Only, €295. Stage sessions and expo, 13-14 October.

Get my ticket