Shift Roundtables
Conversations you won't have anywhere else
Peer-only, Chatham House Rules. No cameras, no vendors. The only way to find out what is actually working is a conversation where nobody is performing.
What the best software companies in Europe are actually doing, not what they say in press releases.














That playbook is now gone. Right now, every software founder is making the same decisions in isolation. Whether to rebuild or bolt on. Where AI actually cuts costs versus where it just adds complexity. Which GTM motions still work. Two days in Barcelona won't give you all the answers, but you'll leave knowing what the best-run companies in Europe are actually doing, not what they're saying in press releases.
Why attend →Attendee breakdown
1,000 decision-makers, hard-capped and vetted. Here is a snapshot of the attendee base.
Get the full attendee breakdown. Job titles, funding stages, sectors and geography, sent to your inbox as a PDF.
Funding stage
19 countries
9 industry sectors
The format
Shift Meetings
Your goals only. You tell us what you need from the two days and we build the schedule. Every meeting is confirmed by both sides before you fly, so every conversation has context and none of them are cold. Across 1,000 attendees that adds up to 8,000 curated 1:1s, the largest pattern matching opportunity in European software.
Shift Roundtables
Peer-only, Chatham House Rules. No cameras, no vendors. The only way to find out what is actually working is a conversation where nobody is performing.
Shift Experiences
Catamaran, hiking, winery and more. Nine experiences built around the moments that turn a meeting into a relationship.
Tickets
1,000 tickets, hard-capped. 602 are already gone and 398 remain. The Late rate ends 31 August, then Founder and Investor passes rise €100. Registration closes 18 September. Lock yours in now.
602 of 1,000 seats claimed 398 left
Late rate
Founder & Operator
For founders and operators building and scaling software companies.
€995
Rises to €1,095 on 1 Sep
Late rate
Investor Pass
For VCs and investors backing European software companies.
€1,195
Rises to €1,295 on 1 Sep
Late rate
Service Provider
For agencies, consultancies and vendors selling into software companies.
€1,095
Capped at 50 for the whole event
Group & team tickets
Book several passes of the same type in one go through the group registration forms below. For a larger order or anything bespoke, email sarah@shiftai.events.
Prices net of VAT · 1,000 hard cap · 13-14 October 2026 · Barcelona
Shift Experiences
Each experience is invite-only and built around a Shift AI Europe sponsor. Designed for intimate groups of founders, investors, and operators, they create the conditions for the kind of conversations that turn into commercial relationships.
Sailing
Private catamaran cruise out of Barcelona Port. See the city skyline from the Mediterranean while your guests connect over drinks and DJ.
Wine & Dining
Sommelier-led tasting on a panoramic city rooftop. An elevated evening of standout wines and skyline views your guests will remember.
Networking / Party
VIP beach club evening at one of Barcelona's iconic waterfront venues — Opium, Shôko or Bastian Beach. Mediterranean sunset, your guest list.
9 curated experiences available to sponsor — from padel courts to supercar circuits.
View all 9 experiencesFounders, operators, and investors fly to Barcelona in October on purpose. The city draws an international network year-round, and the energy is unlike anywhere else in Europe.
The event runs at the Palau de Congressos de Catalunya, in the centre of the city and under 30 minutes from Barcelona El Prat.
The partner hotel connects directly to the Palau de Congressos de Catalunya, so you stay in the same building as the sessions. Book direct on the Shift AI Europe link to get the negotiated attendee rate.
What's in the blockOn site: three restaurants including Erre & Urrechu, plus a 17th-floor panoramic cocktail bar. Book early, block allocation is limited.
Book your room → Group rate applied automatically · or call +34 933 64 40 40The community
Ten years building the communities where European software founders do their real thinking. This is the next chapter.
Dani Carmona
CEO, Supersonik
As someone building AI-native products in Barcelona, Shift AI Europe feels like it was made for this moment and for people like me. It's where the conversations actually matter.
Stefan Smulders
Founder, Expandi.io
We built a $10M ARR company on the per-seat model. Last year I realised that model was going to be the problem, not the solution. The conversations I had were the ones that helped me figure out what to do next. Shift AI is where I'm going to figure out whether I got it right.
Nathan Latka
Founder & CEO, Founderpath
There's a massive divide building between AI-first founders and other founders who are moving too slow. After interviewing 3,800+ founders on my podcast, the winners and fast growers are building AI into everything they do. The best way to catch up on the latest strategy is to meet these fast-growing founders at events created by Alex and his team at Shift AI. Don't miss Shift AI Europe.





















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