13-14 October 2026 · Palau de Congressos · Barcelona

1,000 software
leaders. Hard-capped.

What the best software companies in Europe are actually doing, not what they say in press releases.

Standard rate ends in
15Days
:
12Hrs
:
35Min
:
54Sec
31 Aug · 23:59 BST
66%
AI-first companies in the attendee base
16
Curated 1:1 meetings per attendee
85%
Founders or C-suite in attendance
8,000
Curated 1:1 meetings across two days

8,000 curated 1:1 meetings over two days.

Why attend

Building software used to have a playbook.

That playbook is now gone. Right now, every software founder is making the same decisions in isolation. Whether to rebuild or bolt on. Where AI actually cuts costs versus where it just adds complexity. Which GTM motions still work. Two days in Barcelona won't give you all the answers, but you'll leave knowing what the best-run companies in Europe are actually doing, not what they're saying in press releases.

Why attend
The event trailer SHIFT AI EUROPE Watch the trailer · 1:30

Attendee breakdown

Know exactly who you'll meet.

1,000 decision-makers, hard-capped and vetted. Here is a snapshot of the attendee base.

Get the full attendee breakdown. Job titles, funding stages, sectors and geography, sent to your inbox as a PDF.

Funding stage

35% SERIES A
  • Series A 35%
  • Bootstrapped 31%
  • Seed & pre-seed 13%
  • Series B and later 8%
  • Other 13%

19 countries

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9 industry sectors

Fintech & Finance Ops Risk, Regtech & Security Data & Documents Commerce & Logistics Infrastructure & IoT HR & Talent Marketing & Social Sales & GTM AI

The format

Two days. 16 meetings.
Countless opportunities.

Core Two founders in a 1:1 meeting at Shift AI Europe

Shift Meetings

16 meetings. Booked before you land.

Your goals only. You tell us what you need from the two days and we build the schedule. Every meeting is confirmed by both sides before you fly, so every conversation has context and none of them are cold. Across 1,000 attendees that adds up to 8,000 curated 1:1s, the largest pattern matching opportunity in European software.

  • 16Meetings
    in your diary
  • 8,0001:1s across
    the two days
  • 100%Double opt-in,
    both sides
  • 0Cold outreach
    required
How Shift Meetings works
Founders at a Shift Roundtable

Shift Roundtables

Conversations you won't have anywhere else

Peer-only, Chatham House Rules. No cameras, no vendors. The only way to find out what is actually working is a conversation where nobody is performing.

Attendees on a catamaran in Barcelona

Shift Experiences

Unique Barcelona experiences beyond the conference

Catamaran, hiking, winery and more. Nine experiences built around the moments that turn a meeting into a relationship.

Tickets

Secure your seat.

1,000 tickets, hard-capped. 602 are already gone and 398 remain. The Late rate ends 31 August, then Founder and Investor passes rise €100. Registration closes 18 September. Lock yours in now.

Standard rate ends in
00Days
:
00Hrs
:
00Min
:
00Sec
Founder & Investor rise €100 on 1 Sep 1,000 hard cap · registration closes 18 Sep

602 of 1,000 seats claimed 398 left

Most popular

Late rate

Founder & Operator

For founders and operators building and scaling software companies.

€995

Rises to €1,095 on 1 Sep

298 tickets left
at this rate
  • Full two-day conference access
  • 16 curated 1:1 Shift Meetings, booked before you land
  • Access to Shift Roundtables (peer-only, stage-matched)
  • Evening events and networking
Get tickets

Late rate

Investor Pass

For VCs and investors backing European software companies.

€1,195

Rises to €1,295 on 1 Sep

70 investor passes
left
  • Full two-day conference access
  • 16 curated 1:1 Shift Meetings, booked before you land
  • Evening events and networking
Get tickets
Selling fast

Late rate

Service Provider

For agencies, consultancies and vendors selling into software companies.

€1,095

Capped at 50 for the whole event

30 left of 50
selling fast
  • Full two-day conference access
  • 16 curated 1:1 Shift Meetings, booked before you land
  • Evening events and networking
Get tickets

Group & team tickets

Bringing the team?

Book several passes of the same type in one go through the group registration forms below. For a larger order or anything bespoke, email sarah@shiftai.events.

Prices net of VAT · 1,000 hard cap · 13-14 October 2026 · Barcelona

Shift Experiences

Curated experiences.
Going beyond the conference.

Each experience is invite-only and built around a Shift AI Europe sponsor. Designed for intimate groups of founders, investors, and operators, they create the conditions for the kind of conversations that turn into commercial relationships.

Catamaran on the Mediterranean

Sailing

Catamaran Boat Party

Private catamaran cruise out of Barcelona Port. See the city skyline from the Mediterranean while your guests connect over drinks and DJ.

30–125 guests 2h+
Rooftop Wine Tasting

Wine & Dining

Rooftop Wine Tasting

Sommelier-led tasting on a panoramic city rooftop. An elevated evening of standout wines and skyline views your guests will remember.

Penedès3–4h
Sponsored by
Beach club at sunset

Networking / Party

Beach Club Mixer

VIP beach club evening at one of Barcelona's iconic waterfront venues — Opium, Shôko or Bastian Beach. Mediterranean sunset, your guest list.

20–50 guests 3–4h Waterfront
The Venue & Your Stay

Barcelona.
Where it's heading.

City
Barcelona, Spain
Dates
13–14 October 2026
Venue
Palau de Congressos de Catalunya
Airport
Barcelona El Prat (BCN) — 30 min

Founders, operators, and investors fly to Barcelona in October on purpose. The city draws an international network year-round, and the energy is unlike anywhere else in Europe.

The event runs at the Palau de Congressos de Catalunya, in the centre of the city and under 30 minutes from Barcelona El Prat.

Barcelona, Spain
BCN
Palau de Congressos de Catalunya
Official Room Block

Torre Melina, a Gran Meliá Hotel

The partner hotel connects directly to the Palau de Congressos de Catalunya, so you stay in the same building as the sessions. Book direct on the Shift AI Europe link to get the negotiated attendee rate.

What's in the block
Deluxe Room · 30m²
King-size bed or two doubles · mountain view
Bookable nights
13–14 Oct core · block open 10–14 Oct 2026
Included
Bed & breakfast · free WiFi · free cancellation
Hotel access
Rooftop pool · 1,500m² spa · 25,000m² gardens

On site: three restaurants including Erre & Urrechu, plus a 17th-floor panoramic cocktail bar. Book early, block allocation is limited.

Book your room Group rate applied automatically · or call +34 933 64 40 40
★★★★★ · 5-STAR · 4.5 / 886 REVIEWS

Torre Melina

Av. Diagonal 671, 08028 Barcelona
15 min from the city centre and airport

The community

Built on 10 years of trust

Ten years building the communities where European software founders do their real thinking. This is the next chapter.

Dani Carmona, CEO of Supersonik

Dani Carmona

CEO, Supersonik

As someone building AI-native products in Barcelona, Shift AI Europe feels like it was made for this moment and for people like me. It's where the conversations actually matter.

Stefan Smulders, Founder of Expandi.io

Stefan Smulders

Founder, Expandi.io

We built a $10M ARR company on the per-seat model. Last year I realised that model was going to be the problem, not the solution. The conversations I had were the ones that helped me figure out what to do next. Shift AI is where I'm going to figure out whether I got it right.

Nathan Latka, Founder and CEO of Founderpath

Nathan Latka

Founder & CEO, Founderpath

There's a massive divide building between AI-first founders and other founders who are moving too slow. After interviewing 3,800+ founders on my podcast, the winners and fast growers are building AI into everything they do. The best way to catch up on the latest strategy is to meet these fast-growing founders at events created by Alex and his team at Shift AI. Don't miss Shift AI Europe.