
Right now, every software founder is making the same decisions in isolation. Whether to rebuild or bolt on. Where AI actually cuts costs versus where it just adds complexity. Which GTM motions still work. Two days in Barcelona won't give you all the answers, but you'll leave knowing what the best-run companies in Europe are actually doing, not what they're saying in press releases.
ONE PROGRAMME,
THREE FORMATS.
JOIN THE ROOM
WHERE IT'S DECIDED.
1,000 PERSON CAP.
- Full 2-day conference access
- 16 1:1 Shift Meetings
- Access to Shift Experiences
- Shift Roundtables Application
- Full 2-day conference access
- 16 1:1 Shift Meetings
- Access to Shift Experiences
- Full 2-day conference access
- 16 1:1 Shift Meetings
- Access to Shift Experiences












Built on 10 years of trust

"As someone building AI-native products in Barcelona, Shift AI Europe feels like it was made for this moment and for people like me. It's where the conversations actually matter."
Dani Carmona.
CEO, Supersonik

"We built a $10M ARR company on the per-seat model. Last year I realised that model was going to be the problem, not the solution. The conversations I had were the ones that helped me figure out what to do next. Shift AI is where I'm going to figure out whether I got it right."
Stefan Smulders.
Founder, Expandi.io

"There's a massive divide building between AI first founders and other founders who are moving too slow. After interviewing 3,800+ founders on my podcast, the winners and fast growers are building AI into everything they do. The best way to catch up on the latest strategy is to meet these fast growing founders at events created by Alex and his team at Shift AI. Don't miss Shift Europe!"
Nathan Latka.
Founder & CEO, Founderpath
Barcelona.
Where it's heading.
There's something about flying to Barcelona in October specifically to have these conversations that changes the quality of them. The people in the room flew there on purpose. That's a different kind of attention. The city draws international founders, operators, and investors year-round. The networks here run deep, and the energy is unlike anywhere else in Europe.
The event will be held at the Palau Congressos Barcelona in the centre of the city, accessible from Barcelona El Prat Airport in under 30 minutes. We have secured a hotel partnership, more information for best rates will be shared in June 2026.
Palau de Congressos de Catalunya
The room where
software budgets
get decided.
1,000 founders and operators making real build-vs-buy decisions. The people reallocating budgets from legacy SaaS to AI infrastructure. Two days where the conversations that shape the next wave of software spending happen in one building.




