SHIFTAI
Barcelona · 13–14 Oct 2026
Shift AI Europe 2026 · The Year of the Rebuild
SCHEDULE AT A GLANCE
Two days for the founders rebuilding software in the AI era. Transformers navigating the shift, builders starting from a blank page.
📍 Palau de Congressos de Catalunya
👥 1,000 attendees
🤝 8,000 curated 1:1s
🎤 2 stages · 10 roundtables
Track Content
Shift Meetings
Transformer Stage
Builder Stage
Roundtables
Experiences
VIP & Social
✈️
Day 0
MON 12 OCT
Arrival & VIP · Touch down in Barcelona
Afternoon
🛬
From 14:00
Arrival & Hotel Check-in
Land, check in and get settled before the opening night.
🎾
16:30 – 19:00
Padel & Networking
Sign up solo, partners rotate every round. David Lloyd Turó, then on to the reception together. Brought to you by Reditus.
Evening
🥂
19:00 – 23:00
VIP Opening Reception
Open to all attendees. Entre Cielos Rooftop Bar, 17th floor of the Torre Melina. Brought to you by Deel.
Open to all
🏗️
Day 1
TUE 13 OCT
The Rebuild · Rewrite the playbook
Morning
🧊
06:15 – 07:15
Sauna & Cold Plunge
Guided breathwork, ice bath and sauna with Alex Theuma at ILO Studios. 20 places.
🌅
07:00 – 08:00
Sunrise Run
Optional 5k along the Barceloneta waterfront, with a brisk-walk option for every pace. Brought to you by Personio.
🎯
09:40 – 10:33
Track Content · Block 1
Helply: We Killed Our $5M SaaS · Willingness to Pay: AI Pricing for Dummies.
2 × 25 min🥐
10:00 – 11:00
Technical Leaders Breakfast
Engineering in the Age of AI. For founders and C-level. Hosted by ElasticScale.
🔄
10:40 – 12:00
Transformer Stage
Framer: Agents as First-Class Users · Factorial: AI Isn’t Taking Your Job, It’s Taking the Blame · Personio: Rebuild GTM Around AI.
SaaS → AI🛠️
10:40 – 12:00
Builder Stage
Docket: Good to Great · Pylon: The Agentic Shift in Customer Support · Light & Go Nimbly: Reinventing Finance with AI.
AI-NativeAfternoon
💬
12:05 – 13:00
Shift Roundtables · Session A
10 themes. Chatham House Rules. Founders & operators only.
Lunch concurrent🤝
13:00 – 14:28
Shift Meetings · Block 1
~2,000 curated 1:1s + sponsor demo pods.
6 rounds🔄
14:50 – 15:43
Transformer Stage · PM
OysterHR: The AI Talent Gap Has a Blind Spot · Aircall: Voice in the Age of AI Agents.
SaaS → AI🛠️
14:50 – 15:43
Builder Stage · PM
Founderpath: Moats, Models and Margins · Evergrowth: The 6 Dimensions of Agentic GTM Teams.
AI-Native🎯
15:50 – 16:43
Track Content · Block 2
ICONIQ: State of Scaling 2026 · Same Company, Three Cheques investor panel. Builder Stage.
2 × 25 min🍻
16:00 – 17:00
Expo Happy Hour
Drinks on Helply at booth 7 on the expo floor. All attendees.
Evening
⛵
18:00 – 19:30
Catamaran
A private catamaran at golden hour. Departure point TBC. Brought to you by Helply and Guideflow.
🍷
18:30 – 20:30
Rooftop Wine Tasting
Sommelier-led tasting on the terrace of Hotel Vincci Mae. Founders and C-level. Brought to you by Willingness to Pay.
🥘
20:00 – 22:00
Tapas & Paella Feast
Private dining at El Nacional La Tapería, Passeig de Gràcia. Brought to you by Akamai.
🚀
Day 2
WED 14 OCT
The Build · Ship what's next
Morning
🎯
09:35 – 10:28
Track Content · Block 1
Valueships: AI Pricing & Pricing in AI · CMS: Negotiating VC Term Sheets.
2 × 25 min🤝
10:30 – 11:43
Shift Meetings · Block 2
~2,000 curated 1:1s. Day 2 full floor.
5 rounds🔄
11:50 – 13:11
Transformer Stage
Winning by Design: The 3x Seller · Softr: From AI Prototypes to Trusted Business Software · ProductLed: Time to Value Zero.
SaaS → AI🛠️
11:50 – 13:11
Builder Stage
Fonio: $1M to $10M ARR in 12 Months · Abacum × Heartcore founder and investor fireside · Enginy: The New B2B Sales Playbook.
AI-NativeAfternoon
💬
13:15 – 14:15
Shift Roundtables · Session B
Second rotation across all 10 themes. Chatham House Rules.
Lunch concurrent🤝
15:15 – 16:28
Shift Meetings · Block 3
Final curated 1:1s. Last deal conversations.
5 rounds🏁
17:01 – 17:16
Closing Remarks
The Shift AI team closes Shift AI Europe 2026.
Outside the 9–5 programme
SHIFT EXPERIENCES
Built around sponsor partnerships, from the padel court to the Mediterranean. Small groups, real conversations. Spaces are limited, so apply through the event platform.
🎾
Mon 12 Oct · 16:30 – 19:00
Padel & Networking
Solo sign-up, rotating partners, courts set by level. Brought to you by Reditus.
🥂
Mon 12 Oct · 19:00 – 23:00
VIP Opening Reception
Open to all attendees. Entre Cielos rooftop, Torre Melina. Brought to you by Deel.
🍽
Mon 12 Oct · 20:30
Speaker Dinner
Private dinner for confirmed speakers and the Shift AI team. Brought to you by Personio.
🧊
Tue 13 Oct · 06:15 – 07:15
Sauna & Cold Plunge
Guided breathwork, ice bath and sauna with Alex Theuma at ILO Studios.
🌅
Tue 13 Oct · 07:00 – 08:00
Sunrise Run
Optional 5k along the Barceloneta waterfront. Brought to you by Personio.
🥐
Tue 13 Oct · 10:00 – 11:00
Technical Leaders Breakfast
Engineering in the Age of AI. Founders and C-level. Hosted by ElasticScale.
🍻
Tue 13 Oct · 16:00 – 17:00
Expo Happy Hour
Drinks on Helply at booth 7 on the expo floor.
⛵
Tue 13 Oct · 18:00 – 19:30
Catamaran
Golden hour on the Mediterranean. Brought to you by Helply and Guideflow.
🍷
Tue 13 Oct · 18:30 – 20:30
Rooftop Wine Tasting
Sommelier-led tasting at Hotel Vincci Mae. Brought to you by Willingness to Pay.
🥘
Tue 13 Oct · 20:00 – 22:00
Tapas & Paella Feast
Private dining at El Nacional, Passeig de Gràcia. Brought to you by Akamai.