SHIFTAI
Barcelona · 13–14 Oct 2026
Shift AI Europe 2026 · The Year of the Rebuild
SCHEDULE AT A GLANCE
Two days for the founders rebuilding software in the AI era. Transformers navigating the shift, builders starting from a blank page.
📍 Palau de Congressos de Catalunya
👥 1,000 attendees
🤝 8,000 curated 1:1s
🎤 2 stages · 10 roundtables
Track Content
Shift Meetings
Transformer Stage
Builder Stage
Roundtables
Experiences
VIP & Social
✈️
Day 0
MON 12 OCT
Arrival & VIP · Touch down in Barcelona
Afternoon
🛬
FROM 14:00
Arrival & Hotel Check-in
Hotel partner rates at the Palau de Congressos — details June 2026.
Evening
🥂
19:00
VIP Opening Reception
Invite-only. Speakers, sponsors & key founders.
Invite Only · ~100
🍽️
20:30
Speaker Dinner
Private dinner for confirmed speakers & the Shift AI team.
Private · ~30
🏗️
Day 1
TUE 13 OCT
The Rebuild · Rewrite the playbook
Morning
🌅
06:45
Sunrise Founder Run
Optional beachfront 5k along Barceloneta.
⚓
08:00
Yacht Breakfast & Registration
Coffee, networking & meeting check-in opens.
🎯
09:00 – 09:55
Track Content · Block 1
Revenue Intelligence keynote + Category 2 sponsor track.
2 × 25 min
🤝
10:00 – 11:15
Shift Meetings · Block 1
~2,000 curated 1:1s + sponsor demo pods.
75 min
🔄
11:15 – 12:45
Transformer Stage
Keynote: the pre-AI playbook won't work · Where value accrues (Sequoia) · Rebuilding GTM for the AI buyer.
SaaS → AI
🛠️
11:15 – 12:45
Builder Stage
Keynote: Building from a Blank Page (Steinberger) · FDE as GTM · Reinventing Finance with AI.
AI-Native
Afternoon
💬
13:00 – 14:00
Shift Roundtables · Session A
10 themes. Chatham House Rules. Founders & operators only.
Lunch concurrent
🔄
14:15 – 15:10
Transformer Stage · PM
Your People Function (OysterHR) · Gross Margin Under Pressure.
🛠️
14:15 – 15:10
Builder Stage · PM
The Real Metrics of an AI Co. (Founderpath) · Do late-stage investors still back software?
🤝
15:20 – 16:35
Shift Meetings · Block 2
~2,000 curated 1:1s. Strong conversion block.
75 min
🎯
16:40 – 17:30
Track Content · Block 2
Category 3 & Category 4 sponsor sessions — close of day.
Evening
🚤
18:30
Sunset Catamaran Cruise
Beach club mixer on the Mediterranean. All attendees.
Signature
🚀
Day 2
WED 14 OCT
The Build · Ship what's next
Morning
⚓
08:00
Yacht Breakfast
Investor & founder hosted tables. On the water.
🎯
09:00 – 09:55
Track Content · Block 1
Category 5 & Category 6 sponsor track sessions.
2 × 25 min
🤝
10:00 – 11:15
Shift Meetings · Block 3
~2,000 curated 1:1s. Day 2 full floor.
75 min
🔄
11:15 – 12:45
Transformer Stage
Defending the Moat · Org Design for the AI Company · Retention When Expectations Reset.
SaaS → AI
🛠️
11:15 – 12:45
Builder Stage
From Copilots to Agents · Data as Durable Advantage · AI-Native Go-To-Market.
AI-Native
Afternoon
💬
13:00 – 14:00
Shift Roundtables · Session B
Second rotation across all 10 themes. Chatham House Rules.
Lunch concurrent
🔄
14:15 – 15:10
Transformer Stage · Close
Fundraising in the AI Cycle · Closing fireside: The Year of the Rebuild (Alex Theuma).
🛠️
14:15 – 15:10
Builder Stage · Close
Pricing in the AI Era · Closing fireside: What AI-Native Winners Look Like at Scale.
🤝
15:20 – 16:35
Shift Meetings · Block 4
Final curated 1:1s. Last deal conversations.
75 min
🏁
16:40 – 17:25
Closing Track + Remarks
Category 7 session · Closing remarks & Shift USA 2027 preview (Alex Theuma).
Evening
💃
19:30
Flamenco Dinner & Closing Party
The send-off. Rooftop with Barcelona city views. All attendees.
Send-off
Outside the 9–5 programme
SHIFT EXPERIENCES
Invite-only experiences built around sponsor partnerships. Intimate groups designed to create the conditions for conversations that turn into commercial relationships.
🌅
Day 0 / 1 · 06:45
Sunrise Founder Run
Beachfront 5k along Barceloneta. All welcome.
⚓
Day 1 / 2 · 08:00
Yacht Breakfast
Coffee & networking on the water. ~80.
🚁
Day 1 · 13:00
Helicopter Networking Flights
Signature flights over Barcelona. ~20 / flight.
🚤
Day 1 · 18:30
Sunset Catamaran & Beach Club
Hosted networking on the Med. 30–125.
🍷
Day 2 · 13:00
Rooftop Wine Tasting
Intimate lunch with city views. ~40.
⛰️
Day 2 · 13:00
Montserrat Hike / Day Trip
Catalonia's sacred mountain + monastery. 5–8.
🥘
Day 2 · Lunch
Tapas & Paella Feast
Private dining on Passeig de Gràcia. 8–150.
🛥️
Day 2 · All day
Catamaran Boat Party
Skyline cruise out of Barcelona Port. 30–125.
💃
Day 2 · 19:30
Flamenco Dinner & Closing Party
The rooftop send-off. ~300.