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SHIFT AI EUROPE europe.shiftai.events

Last few Content & Networking tickets remaining

Your next quarter's AI moves, decided in two days.

Learn the pricing, GTM and growth playbooks working right now, from the founders running them.

Not included: 1:1 Shift Meetings, Roundtables and Experiences. These closed with the other tickets on 2 October. See what's in the ticket

Claim one of the last few Watch the trailer 1:24
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13-14 Oct 2026 · Palau de Congressos · Barcelona
BARCELONA · 5-6 OCTOBER 2027JOIN THE WAITLIST
SHIFT AI EUROPE
SHIFT AI EUROPE 2027 · BARCELONA

BACK IN BARCELONA.
5-6 OCTOBER 2027.

Two days of pricing, GTM and AI rebuild playbooks from the founders running them, plus 16 curated 1:1 meetings each. Join the waitlist for first access to tickets at the lowest price.

JOIN THE 2027 WAITLIST

Waitlist members hear first when tickets open, before general release.

PHONE NUMBER
Digits only, no leading 0
Attended in 2026? Your early access offer is waiting in your email and the Shift AI Europe app.
SHIFT AI EUROPE 2026

WHO WAS IN BARCELONA.

31COUNTRIES REPRESENTED
90%FROM ACROSS EUROPE
47%FOUNDERS AND OPERATORS
58%AT €1M+ ARR

UK, Spain, the US, Germany, the Netherlands, Finland, France, Ireland and 23 more. Share of confirmed attendees.

2026 speakers

The operators on stage in 2026

Founders, CEOs and investors who shared their playbooks in Barcelona. The 2027 line-up goes to the waitlist first.

Naza Metghalchi, General Partner, Heartcore

Naza Metghalchi

General Partner, Heartcore

Koen Bok, CEO, Framer

Koen Bok

CEO, Framer

Vivian Guo, Partner, Analytics and Insights, ICONIQ

Vivian Guo

Partner, Analytics & Insights, ICONIQ

Jordi Romero, Co-Founder and CEO, Factorial

Jordi Romero

Co-Founder & CEO, Factorial

Mariam Hakobyan, CEO, Softr

Mariam Hakobyan

CEO, Softr

Nathan Latka, Founder and CEO, Founderpath

Nathan Latka

Founder & CEO, Founderpath

Olivier Pailhès, CEO, Aircall

Olivier Pailhès

CEO, Aircall

Jacco Vanderkooij, CEO, Winning by Design

Jacco Vanderkooij

CEO, Winning by Design

Also on stage in 2026
  • Okan InaltayManaging Director, Head of AI & Software, Comcap
  • Ulrik Lehrskov-SchmidtCEO, Willingness to Pay
  • Sarah StebbinsPrincipal, ICONIQ
  • Philip LacorCRO, Personio
  • Kai BrandtCEO & Founder, Enginy
  • Marty KausasCo-Founder & CEO, Pylon
  • Dani CarmonaCEO, Supersonik
  • Krzysztof SzyszkiewiczCo-Founder, Valueships
  • Jen IgartuaCEO, Go Nimbly
  • Jonathan SandersCEO, Light
  • Hakob AstabatsyanCEO, Synthflow
  • Jannis FettPrincipal, HV Capital
Join the waitlist
BARCELONA 2026 · PHOTOS
Welcome drinks on a rooftop terrace overlooking Barcelona
01 · ROOFTOP WELCOME DRINKS
Attendees on the sunset catamaran
02 · SUNSET CATAMARAN
The evening dinner
03 · DINNER
A founder presenting on the main stage at Shift AI Europe 2026
04 · MAIN STAGE
Attendees in a curated 1:1 meeting
05 · CURATED 1:1 MEETINGS
A roundtable discussion
06 · ROUNDTABLES
BARCELONA · 5-6 OCTOBER 2027

1,000 SOFTWARE LEADERS NAVIGATING THE AI PLATFORM SHIFT.

JOIN THE WAITLIST
EVERY TICKETEvery stage sessionAI rebuild playbooksPricing that holds upThe investor viewExpo and opening party
FOUNDER & OPERATOR
FOUNDERS AND OPERATORS
16 curated 1:1 meetings
Roundtable priority
Founders' dinner
PRICE TO WAITLIST FIRST
INVESTOR
EQUITY INVESTORS ONLY
First look at founders
Curated 1:1 meetings
Investors' dinner
PRICE TO WAITLIST FIRST
SERVICE PROVIDER
ADVISERS, LENDERS AND AGENCIES
Curated 1:1 meetings
Featured partner listing
Roundtable priority
PRICE TO WAITLIST FIRST
13-14 October 2026 · Palau de Congressos · Barcelona

1,000 software
leaders. Hard-capped.

What the best software companies in Europe are actually doing, not what they say in press releases.

Get Tickets → Watch the trailer 1:24
76%
Lead AI-first or AI-native
16
Curated 1:1 meetings per attendee
81%
Founders, C-suite & senior leaders
8,000
Curated 1:1 meetings across two days

8,000 curated 1:1 meetings over two days.

Why attend

Building software used to have a playbook.

That playbook is now gone. Right now, every software founder is making the same decisions in isolation. Whether to rebuild or bolt on. Where AI actually cuts costs versus where it just adds complexity. Which GTM motions still work. Two days in Barcelona won't give you all the answers, but you'll leave knowing what the best-run companies in Europe are actually doing, not what they're saying in press releases.

Why attend →
The event trailer SHIFT AI EUROPE Watch the trailer · 1:30

The format

Two days on stage.
Here's what your ticket covers.

Included Main stage session at Shift AI Europe

Stage programme and expo

Both days. Every stage session.

The decisions, with the numbers. Keynotes, panels and talks from founders, CEOs and GTM leaders rebuilding product, pricing, finance, teams and growth for the AI era. Between sessions, the expo floor puts the tools and partners behind that rebuild in one place.

  • 2Days of
    stage sessions
  • 81%Founders, C-suite
    & senior leaders
  • 76%Lead AI-first
    or AI-native
  • €295Content & Networking
    ticket
See the schedule
Closed Two founders in a 1:1 meeting at Shift AI Europe

Shift Meetings

16 curated 1:1s per attendee, double opt-in. Access closed on 2 October so schedules could be built and confirmed. Content & Networking tickets do not include 1:1 meetings.

Closed Founders at a Shift Roundtable

Shift Roundtables

Peer-only, Chatham House Rules sessions for Founder & Operator ticket holders. Not part of the Content & Networking ticket.

Closed Attendees on a catamaran in Barcelona

Shift Experiences

Sponsor-led Barcelona experiences are closed and not available with a Content & Networking ticket.

What you leave with

Two days on stage. Four things to take home.

What a Content & Networking ticket gets you, for €295.

01

AI rebuild playbooks

What software companies are changing in product, org design and go-to-market, from the people who have already made the change and can show the numbers.

02

A pricing model that holds up

How operators are moving off per-seat pricing, and what they learned doing it. Take the models back and test them against your own.

03

A clearer read on the market

Investors and analysts on where AI software is heading, what is getting funded and which metrics matter now. Benchmarks to set your plan against.

04

The tools, in one place

The expo floor puts the vendors and partners selling into AI-era software companies under one roof, so you can compare them in an afternoon.

Get my ticket

Tickets

Last few remaining. Content & Networking tickets.

1:1 meeting access closed on 2 October. Content & Networking ticket now available: includes two days of stage sessions, the expo floor and networking, for €295.

Last few remaining

Content & Networking

For anyone who wants the full stage programme, the expo and the networking, without the 1:1 meetings layer.

€295

Net of VAT · 13-14 October 2026 · Barcelona

Last few tickets remaining. When they're gone, they're gone.

Get my Content & Networking ticket

Included

  • Both days of stage sessions: keynotes, panels and talks
  • Expo and sponsor area, both days
  • Event app access
  • Opening party
  • Serendipitous networking across both days

Not included

  • 16 curated 1:1 Shift Meetings
  • Shift Roundtables
  • Shift Experiences
Closed

Founder & Operator

€895
  • Full two-day event access
  • 16 curated 1:1 Shift Meetings
  • Shift Roundtables
  • Evening events and networking
Sales closed
Closed

Investor

€1,295
  • Full two-day event access
  • 16 curated 1:1 Shift Meetings
  • Evening events and networking
Sales closed
Closed

Service Provider

€1,195
  • Full two-day event access
  • 16 curated 1:1 Shift Meetings
  • Evening events and networking
Sales closed

Bringing the team?

For several Content & Networking tickets in one order, email sarah@shiftai.events.

Prices net of VAT · 1,000 hard cap · 13-14 October 2026 · Barcelona

Shift Experiences

Curated experiences.
Going beyond the conference.

Each experience is invite-only and built around a Shift AI Europe sponsor. Designed for intimate groups of founders, investors, and operators, they create the conditions for the kind of conversations that turn into commercial relationships.

Catamaran on the Mediterranean

Sailing

Catamaran Boat Party

Private catamaran cruise out of Barcelona Port. See the city skyline from the Mediterranean while your guests connect over drinks and DJ.

30–125 guests 2h+
Rooftop Wine Tasting

Wine & Dining

Rooftop Wine Tasting

Sommelier-led tasting on a panoramic city rooftop. An elevated evening of standout wines and skyline views your guests will remember.

Penedès3–4h
Sponsored by
Beach club at sunset

Networking / Party

Beach Club Mixer

VIP beach club evening at one of Barcelona's iconic waterfront venues — Opium, Shôko or Bastian Beach. Mediterranean sunset, your guest list.

20–50 guests 3–4h Waterfront

9 curated experiences available to sponsor — from padel courts to supercar circuits.

View all 9 experiences
The Venue & Your Stay

Barcelona.
Where it's heading.

City
Barcelona, Spain
Dates
13–14 October 2026
Venue
Palau de Congressos de Catalunya
Airport
Barcelona El Prat (BCN) — 30 min

Founders, operators, and investors fly to Barcelona in October on purpose. The city draws an international network year-round, and the energy is unlike anywhere else in Europe.

The event runs at the Palau de Congressos de Catalunya, in the centre of the city and under 30 minutes from Barcelona El Prat.

Barcelona, Spain
BCN
Palau de Congressos de Catalunya
Official Room Block

Torre Melina, a Gran Meliá Hotel

The partner hotel connects directly to the Palau de Congressos de Catalunya, so you stay in the same building as the sessions. Book direct on the Shift AI Europe link to get the negotiated attendee rate.

What's in the block
Deluxe Room · 30m²
King-size bed or two doubles · mountain view
Bookable nights
13–14 Oct core · block open 10–14 Oct 2026
Included
Bed & breakfast · free WiFi · free cancellation
Hotel access
Rooftop pool · 1,500m² spa · 25,000m² gardens

On site: three restaurants including Erre & Urrechu, plus a 17th-floor panoramic cocktail bar. Book early, block allocation is limited.

Book your room → Group rate applied automatically · or call +34 933 64 40 40
★★★★★ · 5-STAR · 4.5 / 886 REVIEWS

Torre Melina

Av. Diagonal 671, 08028 Barcelona
15 min from the city centre and airport

The community

Built on 10 years of trust

Ten years building the communities where European software founders do their real thinking. This is the next chapter.

Dani Carmona, CEO of Supersonik

Dani Carmona

CEO, Supersonik

As someone building AI-native products in Barcelona, Shift AI Europe feels like it was made for this moment and for people like me. It's where the conversations actually matter.

Stefan Smulders, Founder of Expandi.io

Stefan Smulders

Founder, Expandi.io

We built a $10M ARR company on the per-seat model. Last year I realised that model was going to be the problem, not the solution. The conversations I had were the ones that helped me figure out what to do next. Shift AI is where I'm going to figure out whether I got it right.

Nathan Latka, Founder and CEO of Founderpath

Nathan Latka

Founder & CEO, Founderpath

There's a massive divide building between AI-first founders and other founders who are moving too slow. After interviewing 3,800+ founders on my podcast, the winners and fast growers are building AI into everything they do. The best way to catch up on the latest strategy is to meet these fast-growing founders at events created by Alex and his team at Shift AI. Don't miss Shift AI Europe.

FAQ

Before you buy

The questions people ask us most, answered plainly.

What does the Content & Networking ticket include?

Both days of stage sessions (keynotes, panels and talks), the expo and sponsor area, event app access, the opening party, and plenty of chances to meet people across both days. 13-14 October at Palau de Congressos de Catalunya, Barcelona.

Content & Networking, €295, net of VAT.

What is not included?

16 curated 1:1 Shift Meetings, Shift Roundtables and Shift Experiences. These were part of the Founder & Operator, Investor and Service Provider tickets, which have now closed.

Can I still get 1:1 meetings?

No. Access to 1:1 meetings ended on 2 October, because there is not enough time left to build and confirm schedules on both sides before the event.

Can I still buy a Founder & Operator, Investor or Service Provider ticket?

No. Those tickets are closed. The Content & Networking ticket is the only ticket on sale.

I already have a ticket. Does anything change?

No. Your ticket keeps everything it included when you bought it, including your Shift Meetings schedule.

Can I book for my team?

Yes. For several Content & Networking tickets in one order, email sarah@shiftai.events.

What happens after I buy?

You get confirmation straight away, and event details before doors open on 13 October.

Content & Networking, €295. Last few remaining. Stage sessions, expo and networking, 13-14 October.

Get my ticket