Shift Roundtables
Conversations you won't have anywhere else
Peer-only, Chatham House Rules. No cameras, no vendors. The only way to find out what is actually working is a conversation where nobody is performing.
Shift AI Europe · Barcelona, 13-14 Oct 2026 · Meeting pProfiles open 14 Sep · 1:1 meeting access ends 2 Oct
Get my ticketTell us your goal. We match you with the founders, operators and investors rebuilding software for the AI era, and both sides opt in before Barcelona. 1,000 attendees, hard-capped.
What the best software companies in Europe are actually doing, not what they say in press releases.














That playbook is now gone. Right now, every software founder is making the same decisions in isolation. Whether to rebuild or bolt on. Where AI actually cuts costs versus where it just adds complexity. Which GTM motions still work. Two days in Barcelona won't give you all the answers, but you'll leave knowing what the best-run companies in Europe are actually doing, not what they're saying in press releases.
Why attend →The format
Shift Meetings
Your goals only. You tell us what you need from the two days and we build the schedule. Every meeting is confirmed by both sides before you fly, so every conversation has context and none of them are cold. Across 1,000 attendees that adds up to 8,000 curated 1:1s, the largest pattern matching opportunity in European software.
Shift Roundtables
Peer-only, Chatham House Rules. No cameras, no vendors. The only way to find out what is actually working is a conversation where nobody is performing.
Shift Experiences
Catamaran, hiking, winery and more. Nine experiences built around the moments that turn a meeting into a relationship.
Attendee breakdown
1,000 decision-makers, hard-capped and vetted. Here is a snapshot of the attendee base.
Get the full attendee breakdown. Job titles, funding stages, sectors and geography, sent to your inbox as a PDF.
Funding stage
19 countries
9 industry sectors
Two days in Barcelona, and four things that outlast them.
Buyers, partners and investors reached through structured 1:1s, not chance encounters at a coffee stand. Sixteen meetings, both sides opted in before you land.
Closed-door conversations on GTM, pricing, roadmap, margins and what AI is actually doing to each of them. Chatham House Rules, no vendors, no cameras.
What software companies are genuinely changing in product, org design and go-to-market, from the people who have already made the change and can show the numbers.
Customers, partners, hires and investors. The kind of connection that survives the flight home, not a stack of business cards.
Not theory. Not AI hype. Hear from founders, CEOs and GTM leaders actively rebuilding product, pricing, finance, teams and growth for the AI era.

Founder & CEO, Paid

General Partner, Heartcore

CEO, Framer

Partner, Analytics & Insights, ICONIQ
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Co-Founder & CEO, Factorial

CEO, Softr

Founder & CEO, Founderpath
Tickets
1,000 attendees, hard-capped. Meeting profiles open 14 September, and access to 1:1 meetings ends 2 October. Buy before then to get your 16 meetings.
Choose the pass that matches your role. Founder & Operator passes are reviewed, and investors and vendors are directed to the right pass type.
For founders and operators building and scaling software companies.
Final price. No further increases.
For VCs and investors backing European software companies.
Final price. No further increases.
For agencies, consultancies and vendors selling into software companies.
Final price. Capped at 50 for the whole event.
Book several passes of the same type in one go through the group registration forms. For a larger order or anything bespoke, email sarah@shiftai.events.
Prices net of VAT · 1,000 hard cap · 13-14 October 2026 · Barcelona
Shift Experiences
Each experience is invite-only and built around a Shift AI Europe sponsor. Designed for intimate groups of founders, investors, and operators, they create the conditions for the kind of conversations that turn into commercial relationships.
Sailing
Private catamaran cruise out of Barcelona Port. See the city skyline from the Mediterranean while your guests connect over drinks and DJ.
Wine & Dining
Sommelier-led tasting on a panoramic city rooftop. An elevated evening of standout wines and skyline views your guests will remember.
Networking / Party
VIP beach club evening at one of Barcelona's iconic waterfront venues — Opium, Shôko or Bastian Beach. Mediterranean sunset, your guest list.
9 curated experiences available to sponsor — from padel courts to supercar circuits.
View all 9 experiencesFounders, operators, and investors fly to Barcelona in October on purpose. The city draws an international network year-round, and the energy is unlike anywhere else in Europe.
The event runs at the Palau de Congressos de Catalunya, in the centre of the city and under 30 minutes from Barcelona El Prat.
The partner hotel connects directly to the Palau de Congressos de Catalunya, so you stay in the same building as the sessions. Book direct on the Shift AI Europe link to get the negotiated attendee rate.
What's in the blockOn site: three restaurants including Erre & Urrechu, plus a 17th-floor panoramic cocktail bar. Book early, block allocation is limited.
Book your room → Group rate applied automatically · or call +34 933 64 40 40The community
Ten years building the communities where European software founders do their real thinking. This is the next chapter.
Dani Carmona
CEO, Supersonik
As someone building AI-native products in Barcelona, Shift AI Europe feels like it was made for this moment and for people like me. It's where the conversations actually matter.
Stefan Smulders
Founder, Expandi.io
We built a $10M ARR company on the per-seat model. Last year I realised that model was going to be the problem, not the solution. The conversations I had were the ones that helped me figure out what to do next. Shift AI is where I'm going to figure out whether I got it right.
Nathan Latka
Founder & CEO, Founderpath
There's a massive divide building between AI-first founders and other founders who are moving too slow. After interviewing 3,800+ founders on my podcast, the winners and fast growers are building AI into everything they do. The best way to catch up on the latest strategy is to meet these fast-growing founders at events created by Alex and his team at Shift AI. Don't miss Shift AI Europe.





















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The questions people ask us most, answered plainly.
Across 1,000 attendees that adds up to 8,000 curated 1:1s over the two days.
14 September. That is when you set your goals and matching begins.
Yes. Access to 1:1 meetings ends 2 October. Buy before then and your pass includes 16 curated Shift Meetings. After that date the meetings are no longer part of the pass, because there is not enough time left to build and confirm the schedule.
No. These are final prices with no further increases. What moves is access, not price: profiles open 14 September and 1:1 meeting access ends 2 October.
No. Passes are reviewed, and mismatched purchases are redirected to the right pass type. Investors take the Investor Pass, and agencies, consultancies and vendors take the Service Provider pass, which is capped at 50 for the whole event.
Founder & Operator, €895: full two-day access, 16 curated 1:1 Shift Meetings, Shift Roundtables (peer-only, stage-matched), and evening events and networking.
Investor Pass, €1,295: full two-day access, 16 curated 1:1 Shift Meetings, and evening events and networking.
Service Provider, €1,195: full two-day access, 16 curated 1:1 Shift Meetings, and evening events and networking. Capped at 50.
Prices are net of VAT.
Not automatically. Experiences are sponsor-led, curated and capacity-limited. A ticket makes you eligible to request one, and each guest list is built by the sponsoring company.
You get confirmation straight away. Your meeting profile opens 14 September, and your schedule is set before Barcelona.
1,000 attendees, hard-capped. Access to 1:1 meetings ends 2 October.
Get my ticket