Transformers.
Builders.
Allocators.
Three communities. One structured meetings program. 8,000 curated 1:1 meetings over two days in Barcelona — connecting the founders rebuilding SaaS for the AI era, the founders building AI-native from scratch, and the investors deploying capital into both.
I'm running a SaaS business that works. But AI is changing my category faster than I expected. I need to know what to rebuild, what to keep, and how to compete with AI-native entrants before they eat my market.
— The Transformer · Founder or Operator of an Existing SaaS Business
What They Get
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01
Learn how to transform to AI
Hear directly from founders who have navigated the shift — what they rebuilt, what they killed, and what actually worked. Practical, peer-led, no vendor agenda.
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02
Get honest peer feedback
Shift Roundtables operate under Chatham House Rules. Bring your real challenges — pricing, product direction, GTM — and get unfiltered input from founders who've been there.
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03
Benchmark your business
Compare metrics, AI adoption pace, and transformation strategies with direct peers in a confidential setting. Leave knowing where you actually stand.
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04
Win new customers
Meet pre-qualified buyers in structured 1:1 Shift Meetings. No cold outreach — the right people, in the right room, ready to talk about your product.
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05
Raise capital
Structured meetings with investors actively deploying into AI software transformation. Come with your story. Leave with the right conversations started.
They Arrive Asking
- How far ahead are other founders in their AI transformation? Am I behind?
- Which parts of my product should I rebuild with AI, and which should I leave alone?
- How do I compete with AI-native entrants who are moving faster than my roadmap allows?
- Who is actually buying AI-enhanced SaaS right now, and what does the pitch look like?
- Should I be raising now, and at what valuation does my transformation story hold up?
They Leave With
- A clearer transformation roadmap shaped by peer experience, not vendor opinion
- New customer conversations started through Shift Meetings
- A benchmark view of where their business sits in the transformation curve
- At least one investor relationship worth continuing post-event
- Peer connections they'll use long after Barcelona
Primary Programme
Shift Roundtables
Also Uses
Shift Meetings
Ticket Type
Founder PassI'm building something new on top of AI. The product is moving fast but I need distribution, customers, and capital. I want to be around the founders who are 18 months ahead of me and the investors who back this category.
— The Builder · Founder of an AI-Native Startup
What They Get
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01
Learn how to build and scale AI-native
Access the playbooks, mistakes, and GTM frameworks of founders who are 12–24 months ahead on the AI-native journey. Peer-led, no consultant framing.
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02
Win your first enterprise customers
8,000 structured 1:1 Shift Meetings puts AI-native founders in front of buyers and operators actively evaluating new AI software. The room is already warm.
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03
Raise your round
Meet the investors deploying into AI-native software at seed and Series A. Structured meetings mean you pitch to the right people, not whoever wanders past your booth.
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04
Find distribution and integration partners
Co-sell arrangements, integration partnerships, and distribution deals. Shift Meetings creates the conditions for commercial relationships that take months of cold outreach to replicate.
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05
Get feedback on product and pricing
Shift Roundtables give you unfiltered input from operators who are your potential buyers. Test your positioning before you scale it.
They Arrive Asking
- What does a repeatable GTM motion look like for an AI-native B2B product?
- How do I price when the cost curve is still moving and customers don't have benchmarks?
- Which investors are actually active in my category right now?
- What distribution channels are working for AI-native SaaS at my stage?
- How do I build trust with enterprise buyers who are cautious about AI risk?
They Leave With
- Customer conversations started through Shift Meetings that would have taken months to book
- A clearer fundraising narrative shaped by investor feedback in structured meetings
- Partnership conversations with complementary products and distribution partners
- Peer relationships with founders at the same stage building in adjacent categories
- Sharper positioning and pricing based on direct buyer feedback from Shift Roundtables
Primary Programme
Shift Meetings
Also Uses
Shift Roundtables
Ticket Type
Founder PassI'm deploying into AI software and I need systematic deal flow, not hallway luck. I want to understand which categories are moving fastest, meet the founders building the most interesting businesses, and do it before my competitors.
— The Allocator · Investor Deploying Capital into AI Software
What They Get
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01
Source your next deal systematically
8,000 structured meetings means systematic deal flow, not hallway luck. Meet the founders building the most interesting AI software businesses in Europe before your competitors do.
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02
Understand where the market is moving
Two days of signal from the founders and operators closest to the frontier. Leave with a sharper view of which categories are being rebuilt fastest and where the next wave of value is forming.
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03
Get under the hood on AI transformation
Understand which SaaS categories are being rebuilt, which business models are holding up under AI pressure, and which incumbents have a credible transformation story.
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04
Meet co-investors and syndicate partners
The density of European and global investors at Shift makes it the most efficient place to build the relationships that lead to co-investment, referrals, and shared deal flow.
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05
Create value for portfolio companies
Bring portfolio founders to Shift Meetings and create direct customer and partner introductions. The meetings program delivers tangible value beyond the investment relationship.
They Arrive Asking
- Which AI software categories are genuinely defensible vs. commoditising quickly?
- Who are the most interesting founders in European AI software right now, and who hasn't been picked up yet?
- What does the transformation story look like for SaaS incumbents — which ones should I back?
- How are the best AI-native founders thinking about moat, pricing, and distribution?
- Who in my portfolio could benefit from introductions at Shift?
They Leave With
- A pipeline of structured founder meetings that would take months of inbound to replicate
- A sharper market map of which AI software categories are moving fastest in Europe
- Co-investor relationships and potential syndicate partners
- Direct value created for portfolio companies through Shift Meetings introductions
- A clearer view of the transformation readiness of SaaS incumbents in their portfolio categories
Primary Programme
Shift Meetings
Roundtables
Not eligible
Ticket Type
Investor Pass